Client: An European multinational and global leader in electrical supply manufacturing with several subsidiaries across Asia.
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| Issue: Client had been active in China since 1994 and despite some organic growth, the company wanted to understand best practices of the most dynamic industry players to spur growth and increase stagnant market share. The strategic aim was also to explore possibilities of merger & acquisitions in the market. |
Solution: Solidiance conducted a detailed competitor benchmarking across different market segments and with a wide regional coverage to also capture new and emerging players and their success stories.
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Approach: A long list of competitors was developed and key growth metrics defined. Companies were pre-screened and classified into different growth and attractiveness clusters. Face to face interviews were executed with relevant companies, their manufacturing, marketing and sales approaches and successes assessed. In a second step Solidiance approached company owners to gauge cooperation interest and a likely acquisition. |
Engagement ROI: The client identified several growth areas around tier two China cities. Over the course of six months following the engagements, the client successfully acquired a key competitor and has since then repositioned its product offering and doubled its market share. |
