Solution: Solidiance started with a competitor analysis, putting special emphasize on a detailed competitor costing and pricing analysis. In a second step the team reviewed customer groups and their decision marking patterns. Since the product could be shipped to other South East Asian countries, we conducted similar studies across 5 additional countries. As a result we quantified the market opportunity by country and defined price points to support an aggressive market entry.

Approach: Based on extensive work in the steel and construction material industries, we could quickly identify key issues without having to spent valuable time on understanding the client's market and domain. Existing contacts with project owners, developers, architects, and contractors allowed us to make quick inroads on the costing and pricing issues. A strong in-house team of in-house consultants native to each of the six targeted countries (Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam) allowed to factor in local market and customer specifics.

Engagement ROI: Solidiance helped the client to tune its Asia entry and expansion plan. Sales and profit projections of its plant were adjusted based on the six countries assessment. The client went ahead and successfully established its largest construction material factory in Asia.