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| Asia Industrial Marketing Strategy Cases |
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| Entering the aftermarket logistics in South East Asia |
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Client: One of the largest Third Party Logistics (3PL) and aftermarket logistics players worldwide with growing presence in Asia.
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| Issue: Aftermarket logistics services are slowly being outsourced to 3PLs in various industries other than the automotive. In order to accelerate growth in these new market opportunity initiatives, our client wants to size growth prospects in the aftermarket logistics space in Malaysia, Thailand and Indonesia, namely in electronics, mobile handsets, precision engineering, medical devices, and high technology. |
Solution: Solidiance identified early on that in order to be competitive, our client needed to offer customized services. This would only be achieved by understanding customers' operational strategies and actual logistical support needs.
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Approach: Solidiance assisted the client with a three-phase approach. First, by providing third party logistics market sizing and growth forecasts by potential industry segments. Second, by executing South East Asia competitors and customer analysis to identify the current market servicing gaps. Third, by defining a value proposition and formulating an actionable market entry strategy. |
Engagement ROI: Solidiance helped the client to develop aftermarket solutions covering South East Asia as a testing ground for future Asia Pacific roll out. The client has successfully enter this new market segment and is now expanding with similar services to India, China and Japan as well as strengthening its market position in its traditional logistics hubs. |
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