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| Asia Industrial Marketing Strategy Cases |
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| Thailand commercial vehicle market analysis to prepare M&A |
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Client: One of the largest global Japanese trading companies with subsidiaries across Asia Pacific.
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| Issue: The client had limited understanding of the Thailand automotive marketplace, and wanted to review one of the top four truck manufacturers in the Thai market for potential acquisition. Before engaging into deep commercial due diligence, our client wanted to get a detailed overview of the commercial vehicle market in Thailand, the market size, the main competitive forces, strengths and weaknesses of distributors' networks and a detailed outlook of the trucking industry in Thailand for the next five years. Client was under pleasure to take a go / no-go decision for its acquisition. |
Solution: Solidiance placed an experienced and senior consultants team to support the client and provide fact-based market strategy recommendation within eight weeks. Our team was entrenched with the client to ensure live updates were quickly assimilated and hypothesis promptly verified.
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Approach: Solidiance assisted the client with a five steps approach, aiming to provide key takeaways to be able to evaluate the likely success of an acquisition of the target company. The five-steps were been completed as follows: Industry analysis (historical market penetration of trucks, factors affecting the future Thai truck market), Thailand distributors profiling (assessment of the potential entry opportunities and analysis of the network coverage), customer analysis (understand the customers requirements and the end-users businesses), product analysis (perform a competitive analysis by profiling competitors' product specification). The fifth step aimed at analyzing the overall market opportunities (analyze the demand and future trends) and likely commercial success of such acquisition. |
Engagement ROI: Through our work, our client has received detailed and timely market intelligence about the Thailand commercial vehicle business as well as our opinion on the viability of such potential deal. Client decided to move ahead with purchase. |
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