Solution: We proposed a pan-Asia review to rank opportunities by addressable market and costs to access clients. One emerging market free of strong competition was picked. The tram offered a total market feasibility solution encompassing legal structure, required alliances, plant location and capital requirements. Engagement was complemented by a five years growth plan.

Approach: The team scanned ASEAN markets based on existing public domain data and face to face expert interviews in key markets. Data was cross-checked through internal modeling covering macro economic data, political and environmental risks. Once a specific emerging market was picked, we conducted additional in-country interviews and analysis with government, industry, competitors, multi-lateral organization and built a five years market pioneering and leadership plan to ensure sustainability of the business.

Engagement ROI: Client was operational in Vietnam within 12 months and captured 15% of market share in a highly price-sensitive emerging market. We developed a knowledge environment strategy for our client's suppliers and distributors. This resulted in maximal supplier, distributors and client stickiness. This approach was reproduced by the client into Indonesia and Pakistan.