Issue:Due to fast changes in its media market dynamics, our client needed to diversify and explore new business opportunities in the internet space, more specifically in the internet search, and online classifieds.

Solution: Solidiance proposed to first identify key Asian markets and most attractive e-commerce segments within the internet business to enter. The engagement team then proposed Greenfield or M&A entry options.

Approach: Solidiance assisted the client first by sizing the current and future Asia online search business as well as online classified potential and by identifying the most innovative and successful players within these fields. Solidiance profiled all largest players in key Asia markets and narrowed down several potential candidates based on growth strategy, business model competitiveness and management. The key factor in this approach was to align client's business expectations with partner's performance and future potential.

Engagement ROI: Within four months our client has set presence outside of its key market by means of strategic alliances and acquisitions.