Asia B2B Marketing Strategy White Papers

Winning Myanmar's Automotive Lubricant Market

September 2014
Winning Myanmar's Automotive Lubricant Market
The automotive lubricant market in Myanmar has recorded significant changes within the last 3 years, with the emergence of a mid-end and a nascent higher-end segments. Main drivers for these changes are the end of international sanctions against Myanmar and regulatory change in car importation which positively affected car imports. Although there are more products available, customers’ knowledge about lubricants and its benefits for their engine remain limited. This white paper focuses on the lubricant market in Myanmar’s automotive sector to deep dive in the industry by looking at consumption level, current and future trends, value chain structure, product segmentation and competition intensity.

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Industrial Automation in Indonesia: a Step ahead in the Oil, Gas and Mining Sectors

August 2014
Industrial Automation in Indonesia: a Step ahead in the Oil, Gas and Mining Sectors
Indonesia’s surging oil and gas consumption has been outpacing domestic output, creating a major supply deficit issue that needs to be tackled urgently. The oil production value decreases every year whilst the growth of gas output is not sufficient to replace oil as a primary energy source. To top it off, coal which was predicted to play a greater role has begun to experience problems due under the given regulations. In this paper, Solidiance evaluates the oil, gas and mining markets conditions in Indonesia, analyze its most current and prominent trends, as well as providing a clear picture of benefits and opportunities available on the development of automation technologies in relevant sectors.

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Chinese Manufacturing 2.0 : Threats Ahead

March 2014
Chinese Manufacturing 2.0 : Threats Ahead
Solidiance releases a new white paper on the New Era of Manufacturing in China -- it it is currently undergoing changes and and moving up to the value chain, particularly focusing on innovation and distribution. The paper further explains that the Chinese manufacturers have now taken off their 'low-margin, volume-driven business' label and stepped up into a high-margin high-value environment by upgrading downstream and upstream to foster competitive advantage.

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Thailand's Logistic Opportunities in the Cross-border Trades and AEC Development

January 2014
Thailand's Logistic Opportunities in the Cross-border Trades and AEC Development
Thailand is believed to be The Logistics Hub of ASEAN in the light of upcoming ASEAN Economic Community (AEC) due to its centralized geographical position. In the white paper entitled "Thailand's Logistic Opportunities", Solidiance outlines the impending changes in its competitive landscape of the transportation, logistic and trade sectors. A strong growth momentum on all trades via Thailand linkage with CLMV (Cambodia, Lao PDR, Burma, and Vietnam) is projected with the increasing needs of outsourcing logistics services to 3PL as well as the use of HCV and long-haul transportation.

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Thailand's Green Building Goals: Aspirations VS Realities

November 2013
Thailand's Green Building Goals: Aspirations VS Realities
The number of green building in Thailand has been growing rapidly since 2007, almost doubling annually between 2007-2012, of which the 80% is accounted by new commercial constructions. CSR or brand image, lower operating costs, and higher asset values are among the key drivers spurring the adoption of green building in Thailand. However, the sector encounter some challenges hindering the green building growth including cost-benefit consideration, lack of regulation consistency and technical skill, as well as limited awareness of economic and health benefits. This white paper then further elaborates the future projection and actionable strategies needed to boost the development of green building in Thailand.

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Electric Vehicle in China : Is the Market Ready for a Boom?

November 2013
Electric Vehicle in China : Is the Market Ready for a Boom?
Being the largest manufacturing center in the world, China's industry contributes to over 50% of total energy demand, and transport sector is even expected to grow at a faster rate with a significant increase of auto vehicles sales. The government has set ambitious goals and put aggressive efforts for electric vehicles, but the adoption rate is significantly lower than initially expected. This white paper explains the main hindrances of green vehicle adoption in China, and how the HEV (Hybrid Electric Vehicle) and PHEV (Plug-in Hybrid Electric Vehicle) have been chosen by OEMs as a bridge to achieving BEV (Battery Electric Vehicle) in the country.

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September 2013
ミヤンマー市場機会: 日系企業の参入に向けた分析
アセアンで忘れ去られた感のあったミャンマーだが、近年脚光を浴びており、特に日系 企業にとっては有望セクターも多い。しかしながら、ミヤンマー投資の前には数々の確認事項、克服すべき問題点が多いのも事実である。 不透明な各種政府規制関連、脆弱なインフラ、インターネット・携帯普及率などは、その一例である。このレポートは代表的なセクター、 金融、テレコミュニケーション、インフラ、資源関連、自動車、ヘルスケア等、日系企業にとって注目度の高いトピックをカバーし、それ ら各セクターの機会概観を示すものである。

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August 2013
Is There a Future for Green Buildings in Vietnam?
Solidiance collaborated with Vietnam Green Building Council to release a comprehensive assessment on Vietnam's Green Building Sector. The results show that the green buildings market in Vietnam is still at the early stages of development, primarily as a result of cost sensitivities, low electricity prices, short-term thinking and misaligned incentives between building developers and users, an underdeveloped regulatory market, and a limited supply of skilled employees with green building awareness. This paper elaborates the market overview of the green building industry, green certifications used i.e. LOTUS and LEED, BCA GreenMark, and the market opportunity currently existing in Vietnam.

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March 2013
Healthcare Information System :  Adaption, Implementation and Penetration in Southeast Asia
Southeast Asia holds a promising potential for the health information system. Singapore's HIS market advancement is comparable to Western countries, while Thailand and Malaysia are still struggling to grow theirs. Other countries' HIS market in Southeast Asia region such as Indonesia, Philippines and Vietnam's is still nascent and lagging due to inadequate infrastructure support. This white paper addresses the potential and challenges of HIS in the region, to explain how eventually, HIS benefits outweigh its challenges and difficult implementation.

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March 2013
The Most Innovative Cities in Asia Pacific
This ranking is based on Solidiance's comprehensive research completed in early 2013. It identifies cities that have created an effective innovation ecosystem needed by society and industry players to grow their business. This ranking is complemented with a short documentary movie featuring various innovative ecosystems and interviews with C-level executives and other key city stakeholders in the region. For complete information about this ranking, visit www.asiainnovativecities.com.

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January 2013
The Race to Boost Investment in China's Growing Renewable Energy Market
With climate change and oil prices rising, the issue of developing the renewable energy sector has become increasingly important in China. This paper identifies the three key drivers behind the surge of interest behind China’s renewable energy sector development: China’s demand for electricity, China’s need to reduce its reliance on coal and greenhouse gas emissions. It also assesses four key sectors in focus, China hydro power, China wind power, China solar power as well as China biomass and bio-fuels.

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October 2012
Myanmar Market Opportunities Analysis for an Upcoming Market Entry Rush
Despite being a "cast-away" market in Asean, Myanmar is still an attractive market with many promising sectors for foreign investment. However, before investors start to conceptualize any Myanmar market entry strategy, there are issues at hand that need to be overcome first: the lack of responsive regulatory framework and low mobile and Internet penetration are just to name a few. This paper provides an overview of opportunities in key sectors such as Myanmar telecommunication, Myanmar banking, Myanmar infrastructure, Myanmar oil / gas, and Myanmar automotive market.

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May 2012
Asia 4G Business Readiness: LTE Opportunities and Challenges in Asia
Long Term Evolution (LTE) has been a buzz in the mobile networks sector, but little is known about the opportunities and challenges brought forward by this technology. LTE global growth is forecasted to be led by Asia Pacific with India and China as major drivers. In this white paper Solidiance provides a snapshot of the likely changes Long Term Evolution will bring to Asia wireless communication operators and the mobile internet service providers. It compares the differences between LTE and WiMAX, as well as the outlook of the LTE network adoption worldwide via the growth of 3G subscriber base from now until 2013. It also includes two case studies regarding their successful deployment of the LTE network.

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May 2012
Market Strategy for mHealth Implementation in Asia
mHealth (Mobile Telecom healthcare) implementation is changing the operating paradigm for relevant stakeholders: patients of hospitals, care givers, and payers; therefore, partnership between all is necessarily required. Several essential factors are required to build an implementable Mobile Telecom healthcare Asia initiative. Solidiance offers insight into Asian stakeholders’ interest towards mHealth, and uncovers the mHealth implementation issue in Asia with key factors such as access and associated costs, screening and diagnosis integrity, organizational issues, and screening method/technology.

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April 2012
Healthcare in Asean Emerging Markets: Trends, Challenges, Opportunities for Japanese Firms
While FDI and Japan's contributions to the ASEAN healthcare industry are increasing, Japanese medical devices companies are facing several issues in Southeast Asia. Factors such as medical technology readiness, reimbursements, health and primary education, medical innovation, channels sophistication and hospital infrastructure need to be taken into account in order to explore the potential markets. In this paper, Solidiance picks up on the most attractive medical equipment markets to explore in ASEAN, the global competitiveness index average for ASEAN in healthcare industry, and whether Indonesia is potentially the next big investment destination in healthcare for Japanese healthcare companies, and others.

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November 2011
Japanese Green Building Construction Materials in Singapore: Do They Stand a Chance?
HVAC (heating, ventilation, air conditioning) automation, insulating paints and solar PV (photovoltaic) technology are feasible to apply in a tropical Asia country like Singapore. In this paper, Solidiance examines the current condition of Singapore's green building sector as well as challenges and opportunities that the Japanese green building materials face in order to enter and capture market share in Singapore, the highest value per capita construction market in Asean.

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September 2011
Electric Vehicles Market in China: Are They Worth the Hype?
Electric Vehicles (EV) in China seem like the right answer to the call for green technology. It is commercially viable, supported by the Chinese government, and sustainably growing in the largely untapped Chinese automotive market. Apart from the Chinese EV's strong points, this white paper also examines the challenges in adopting EV in China and the necessity of other factors' support i.e. infrastructure, fuel and electricity price, while also covering the issue of electrical batteries in the Chinese market.

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February 2011
Building a City Brand Based on Sustainability: A Study of the Top 10 Green Cities in Asia Pacific
There is more to a green city than merely being eco-friendly. Environmental sustainability and strong local policies and programs aside, green cities need to have the ability to impact its citizens to reduce its carbon footprint and have green mindset beyond governmental authorities. In many cities in the Asia Pacific region, actions have been taken to reduce carbon emissions, ranging from anti-sprawl land policy to educating the public on environmental issues. In this paper, Solidiance ranks the top 10 green cities in Asia Pacific and explores why the green sector is an increasingly attractive market; one incentive being the sharp growth of green infrastructure.

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December 2010
Will Singapore Become the Green Buildings Hub in Asia?
Being a still relatively young trend globally, the green building industry has already shown a great progress in Singapore, making the country a potential market driver in the region. Solidiance weighs in by producing a complete guideline to the green building industry in Singapore: important questions are raised and answered in this white paper, i.e. the drivers of green initiative in Singapore, the importance of green urban development in Singapore, the opportunities in Singapore’s green building industry, the target to have 80% of buildings in Singapore to achieve the Green Mark certification by 2030, and the ways that Singapore is fast developing its green building hub capabilities. This article was also published on http://www.asiagreenbuildings.com/

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November 2009
Thailand Trucking Industry Still Sizeable for Commercial Vehicles in ASEAN, Despite Crisis
This document provides an industry overlook by Solidiance on the Thailand commercial vehicle market, specifically in the trucking industry. Solidiance examines the Thai trucking industry's resilience to the economic crisis, noting that even though its truck market is relatively modest in size, Thailand is still the first market for commercial vehicles in ASEAN. This argument is strengthened by the growth perspectives in Thailand, fuel efficiency, first criteria when purchasing trucks, and the challenges at stake in the Thai truck manufacturing industry. The paper provides an overview of the major buyers in the industry – which includes Thai logistics, Thai government, and Thai construction companies.

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October 2009
The Emerging Innovation Trends and Rising Growth in Asia Mobile Telecom Sectors
The presence of mobile telecommunications in Asia has resulted in various impacts, but one thing is certain: growth across all areas of mobile telecom in Asia - whether it be infrastructure, mobile phone subscriptions, mobile Internet, mobile content, or mobile phone penetration - is happening in an explosive pace. In this paper, Solidiance examines the emerging trends in mobile communications growth in Asia, along with the phenomenon of smartphones and its quick adoption by the Asian society, as well as emerging sectors such as Asia mobile payment, Asia mobile gaming, Asia mobile healthcare, and Asia mobile music. Furthermore, this Asian mobile telecom market study also emphasizes on the consistent growth in SMS usage as part of the mobile value added service side.

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July 2009
Trend Spotting? A Benchmarking Study Between India & Indonesia's Booming Mobile Industry
While Indonesia's telecom sector has seen an exceptionally rapid growth, India's mobile telecom market is no less competitive with nearly the same number of providers as in Indonesia. Dramatic rises in mobile phone usage in Indonesia are even more pronounced with penetration rates indicating mobile phone penetration close to 50% of the population. However, here in this paper, Solidiance provides insight into Bharti Airtel, the preeminent service provider in India's highly competitive mobile telecom market. By implementing a comprehensive market strategy and establishing brand relevance, Bharti Airtel succeeds in carving out the largest segment of India's mobile telecom market.

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July 2009
The Service Parts Logistics Market in Southeast Asia: Room for Growth
The logistics market in Asia is on a high growth trajectory, fuelled by ongoing shift of OEM's manufacturing towards low-cost destinations in ASEAN. This document is extracted from Solidiance's analysis of the key trends in the service parts logistics market in Southeast Asia: the challenges and issues faced in the related Service Logistics activity, the improvements that major players would like to see, and the targeted industries: Southeast Asia Aerospace, Southeast Asia Electronics, Southeast Asia Telecom, Southeast Asia Industrial Equipment, Southeast Asia Medical Equipment, and Southeast Asia Semiconductor Equipment.

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July 2009
China's Software Outsourcing Industry, the secret is out and its Implications for Growth
In less than five years, China has become one of the most important software outsourcing destinations in Asia, thanks to its leverage of low-cost labor, strong government support, active involvement from venture capitalists, and growing IT budgets from clients experimenting with new hi-tech productivity tools. However, this previously soaring sector is currently facing irregular market demand and declining orders due to the global economic slump. Solidiance examines the current China software outsourcing industry market situation, the China software outsourcing industry's market growth drivers, the China market growth barriers, the M&A activity in the software outsourcing sector, and the Chinese domestic market being key for growth in 2009.

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June 2009
Constructing the Future: Benchmarking the Gap in China & India's Infrastructure Development
China has invested heavily in modernizing its physical infrastructure, while India has been struggling to keep up with its growth and the accelerated pace of the industry in these past many years. Despite that, both have the biggest combined potential for construction growth. A quantitative comparison model developed by Solidiance is used to analyze the state of transport infrastructure development in both countries as a gauge for overall infrastructure construction competitiveness. Solidiance offers a look into the different stages of development and the gaps in infrastructure between China and India; then analyzes the market growth drivers and market opportunities in the transportation infrastructure development.

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June 2009
Revamp of Healthcare Infrastructure Leads to Boost in Medical Device Industry in Vietnam
While Vietnam's medical device market is relatively small compared to its ASEAN counterparts, Vietnam stands out as the only country predicting double-digit growth for its medtech sector. In light of the announcement of the long-awaited plan to revamp Vietnam's healthcare infrastructure, steps are being taken to upgrade other incentives such as a wide range of medical equipment and a broad range of medical service, including sophisticated radiology equipments, operation theaters and emergency units. This paper presents an expansive outlook into the medical device industry in Vietnam, its growth implications, the effects of the Vietnam healthcare budget approval, the Vietnam medical device industry challenges, and the market sizing of the imaging and monitoring devices.

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June 2009
How Does the Downturn in China Affects Fortune 500 Company Performance?
The severe downturn faced by the global economy brings about a staggering impact on key matters such as company performance, business and growth. In this study, Solidiance met over 30 business leaders representing Fortune 500 in China to gather their insights on China's economic crisis and its impacts on their companies. The discussion was based around their expected turnover, the involvement of the government stimulus plan, the industries to look out for, the impact on employment, and the high possibility for companies to use an aggressive expansion strategy. Lessons for the future ?

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January 2009
Mineral Wool Insulation and its Potential Economic, Social and Ecological Impact in Malaysia
Energy efficiency and conservation of resources are priorities on the global agenda as energy demands soar, fossil fuel reserves are being depleted and global warming impacts our climate. In Malaysia, new initiatives are taking shape to ensure energy efficiency with the use of green technology. In this paper, Solidiance digs deep into the core of Malaysia mineral wool insulation and identifies the potential impact of the housing insulation in the country. This was the first in-depth study on the potential benefits of applying mineral wool in large scale to buildings in Malaysia, with an evaluation of building stock in Malaysia and analysis of the energy costs and consumption patterns.

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January 2009
Vietnam the next China Hub for Manufacturing? Market Situation, Opportunities & Challenges facing Vietnam
With a strong economic growth overall since the 1990s, Vietnam has become increasingly attractive for FDI. In this comprehensive paper, Solidiance examines the Vietnamese market situation, analyzing its strong GDP growth and most of all, the Vietnamese FDI situation: from Asia companies dominating FDI, FDI inflow focused on South Vietnam, key FDI sectors in Vietnam in which shareholders should invest in, and why Vietnam's infrastructure is a major road block.

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