Asia B2B Marketing Strategy White Papers
Iran’s Revival: What Will Your Strategy Be?
On January 16th 2016, the 37 years of successive sanctions against Iran was lifted. Iran is currently home to 1.5% of the global GDP and is the 18th largest economy in the world, presenting itself as a strong business-case for significant Foreign Direct Investment (FDI). For the Iranian government, this means an immediate access to USD 150 billion in frozen assets, and an opportunity to rebuild the country’s industrialized economy. For businesses, the most immediate and significant sanctions to be lifted against Iran are the financial sanctions that have barred the country from playing in the global financial markets. This white paper provides a review of the Iranian economy, comparing it to lucrative emerging markets in the Middle East and Asia such as Turkey, Thailand, Indonesia, and Malaysia, while also highlighting investment opportunities and risks in Iran today.
The Role of In Vitro Diagnostics (IVD) in Saudi Arabia's Healthcare System
Saudi Arabia’s healthcare system currently relies heavily on government funding, which accounts for 65% healthcare spending in the country. Healthcare trends in Saudi Arabia's, e.g. demographic shifts, high incidence rates of lifestyle related diseases, growing demand for private healthcare services, and strategic investments made by the government have driven demands for in vitro diagnostic (IVD) devices. Solidiance co-developed this exclusive white paper with Kind Abdulaziz Medical City and Abbott Diagnostics, highlighting the contribution, value and future of in vitro diagnostics in Saudi Arabia’s healthcare system. According to the report, the future looks bright for IVD in Saudi Arabia, however it depends on how fast it can be adopted and implemented in order to benefit the government, healthcare players seeking to improve and invest on the sector, and also the people.
Myanmar's Emerging Opportunities in Diagnostic Imaging & In Vitro Diagnostics
With the increasing economic growth and demographic changes in Myanmar, expenditure in the healthcare landscape is set to rise exponentially by the growing awareness of regular check-up for early detection of non-communicable diseases. The country is also witnessing rapid growth in healthcare demand which inevitably results in the development of the healthcare system. These shifts are creating emerging opportunities for private healthcare companies, especially in the Diagnostic Imaging (DI) and In Vitro Diagnostics market. However, demand for better healthcare services are increasing faster than supply, requiring global healthcare players to have a long strategic view of the market. This white paper analyses these trends and provides strategic insights to create a sustainable long term strategy to capitalize on these opportunities.
Indonesia's Green Industrial Estates and Best Practices
The rising trend of industrial estates in Indonesia coupled with a growing concern for environmental and social awareness have led industrial players in the adoption of green initiatives for their industrial estate. In this white paper, Solidiance mapped all 233 existing industrial estates in Indonesia, analyzes them using international best practices as a benchmark and our own framework that integrates three core pillars – economic, social, and environmental. The end result of assessment is the Best 5 Green Industrial Estates which can act as a guidelines for existing and new industrial players in shifting their business approach into a sustainable system. Although Indonesia’s industrial estates are still at a nascent stage, promising opportunities are visible in the marketplace.
Malaysia’s automation sector - pursuit of opportunities and shift of industrial investment
The market for Malaysia’s industrial automation vendors seem to have fallen into a state of idle uncertainty in which they will need to re-orientate and adapt in the market. Oil & gas, electronics and the automotive industries are facing rising costs and increased competition from neighboring markets. Albeit high investments in 2014, the focus is now leaning towards chemicals and refinement of petroleum. In this white paper, Solidiance screened 198 automation vendors in Malaysia with 10 in-depth interviews on the business outlook and future industrial opportunities. The survey showed that firms radically turn away from manufacturing sectors such as oil & gas, and instead see the future in processing industries, e.g. chemicals and food processing.
The New Chemical Era in China
China's chemical market is the world's largest which currently faces production overcapacity, slow growth of local demand, and high competition intensity. In this white paper, Solidiance addresses the questions on how to grow and maintain market position as many emerging competitors are moving up to the value chain through product upgrade, continuous innovation, and business expansion. The answers are “The New Chemical Era in China” which will come up as the phenomenon resulting from the ability of different chemical companies to create their market identities to gain competitiveness. This phenomenon is expected to gradually open new opportunities in development of different industry sectors, such as automotive, energy, construction, as well as electrical & electronic (E&E).
Myanmar, the Next Manufacturing Hub - with focus on Special Economic Zones
Following the trade and investment liberalization, access to a large domestic market, as well as abundant low cost labor in Myanmar make the country attractive from a manufacturing perspective. The government is moving forward to increase share of industrials in the overall economy and boost exports to narrow the trade deficit as part of its 5 year plan. However, Solidiance has observed that infrastructure remains a key challenge and the government is now depending on the development of industrial and special economic zones (SEZ), with Thilawa SEZ being heralded to strengthen Myanmar’s position as a manufacturing hub, offering access to an estimated 2.3 billion consumers across the region. Low labour costs in Myanmar have also attracted low-cost manufacturing and there is a gradual shift toward medium-value manufacturing.
Vietnam’s Power Sector: Opening the Way towards a Greener Future?
Vietnam has one of the world’s fastest GDP growth rates over the past decade, as well as one of the fastest growth rates in power consumption. The growth in Vietnam’s power consumption is driven mainly by industry and households, accounting for~90% of total consumption. Vietnam’s power production has more than doubled in 10 years, but with little improvement in overall system efficiency and has not mirrored the growth in demand. Hydropower currently accounts for the largest share of power generation but is approaching its maximum utilization – and the government sees coal and gas as main energy sources of the future. The increasing cost of electricity will eventually drive energy efficient technology implementation in Vietnam, with the rise of green building adoption.
Emerging Opportunities in Vietnam's Healthcare Landscape - Beyond Hanoi & Ho Chi Minh City
Vietnam’s economic growth and demographic changes in the past are driving demands & developments for healthcare services - not only in Hanoi & Ho Chi Minh City (HCMC), but also in Tier 2 cities and provinces. Public, provincial-level hospitals funded by the central and provincial governments are undergoing upgrades in their facilities, including new departments opening for specialty treatment. Such development creates new opportunities for medical devices and pharmaceutical in the provinces. Limitations to the public healthcare system, especially in terms of their financial capacity, also open the door to private healthcare providers. In this white paper, Solidiance analyses the overview of Vietnam's healthcare system and its current trends, along with the opportunities it pose for private sector.
The Rise of Myanmar’s Automotive Aftermarket
Following the ease of car import regulations, Myanmar’s automotive aftermarket is undergoing an impressive growth phase. However, the majority of passenger and commercial cars in circulation are second-hand, creating higher demand for spare parts and after-sales services. Myanmar’s automotive aftermarket remains price sensitive and is dominated by more than 20 Asian brands, with particular preference for Japanese products mainly due to its “quality and affordable” perception in the market. This white paper highlights the growth of the industry upon the ease of car import regulations, followed by both available and upcoming opportunities for investors in the market, as well as the projection of the future growth across the supply chain.
The Future of Thailand's Healthcare Industry in Tier 2 Cities (Overlook for 2015 - 2020)
Thailand is one of the Southeast Asian countries with the most advanced economic development and healthcare infrastructure. Bangkok no longer equates to the sole Thai healthcare market - Tier Two cities in Thailand e.g. Hat Yai, Udon Thani, etc. are increasingly expanding with the growth of private and public sectors. As these cities have been urbanized, their population has grown more affluent and accustomed to better living standards. Healthcare services are among the many services that those in these cities with better income and education are now willing to pay for. Given the rapid change of this market, healthcare companies need to better understand healthcare business opportunities in the tier two Thailand cities - which are further outlined and elaborated in the complete version of this white paper, along with its forecast for 2015 - 2020.
Winning Myanmar's Automotive Lubricant Market
The automotive lubricant market in Myanmar has recorded significant changes within the last 3 years, with the emergence of a mid-end and a nascent higher-end segments. Main drivers for these changes are the end of international sanctions against Myanmar and regulatory change in car importation which positively affected car imports. Although there are more products available, customers’ knowledge about lubricants and its benefits for their engine remain limited. This white paper focuses on the lubricant market in Myanmar’s automotive sector to deep dive in the industry by looking at consumption level, current and future trends, value chain structure, product segmentation and competition intensity.
Industrial Automation in Indonesia: a Step ahead in the Oil, Gas and Mining Sectors
Indonesia’s surging oil and gas consumption has been outpacing domestic output, creating a major supply deficit issue that needs to be tackled urgently. The oil production value decreases every year whilst the growth of gas output is not sufficient to replace oil as a primary energy source. To top it off, coal which was predicted to play a greater role has begun to experience problems due under the given regulations. In this paper, Solidiance evaluates the oil, gas and mining markets conditions in Indonesia, analyze its most current and prominent trends, as well as providing a clear picture of benefits and opportunities available on the development of automation technologies in relevant sectors.
Chinese Manufacturing 2.0 : Threats Ahead
Solidiance releases a new white paper on the New Era of Manufacturing in China -- it it is currently undergoing changes and and moving up to the value chain, particularly focusing on innovation and distribution. The paper further explains that the Chinese manufacturers have now taken off their 'low-margin, volume-driven business' label and stepped up into a high-margin high-value environment by upgrading downstream and upstream to foster competitive advantage.
Thailand's Logistic Opportunities in the Cross-border Trades and AEC Development
Thailand is believed to be The Logistics Hub of ASEAN in the light of upcoming ASEAN Economic Community (AEC) due to its centralized geographical position. In the white paper entitled "Thailand's Logistic Opportunities", Solidiance outlines the impending changes in its competitive landscape of the transportation, logistic and trade sectors. A strong growth momentum on all trades via Thailand linkage with CLMV (Cambodia, Lao PDR, Burma, and Vietnam) is projected with the increasing needs of outsourcing logistics services to 3PL as well as the use of HCV and long-haul transportation.
Thailand's Green Building Goals: Aspirations VS Realities
The number of green building in Thailand has been growing rapidly since 2007, almost doubling annually between 2007-2012, of which the 80% is accounted by new commercial constructions. CSR or brand image, lower operating costs, and higher asset values are among the key drivers spurring the adoption of green building in Thailand. However, the sector encounter some challenges hindering the green building growth including cost-benefit consideration, lack of regulation consistency and technical skill, as well as limited awareness of economic and health benefits. This white paper then further elaborates the future projection and actionable strategies needed to boost the development of green building in Thailand.
Electric Vehicle in China : Is the Market Ready for a Boom?
Being the largest manufacturing center in the world, China's industry contributes to over 50% of total energy demand, and transport sector is even expected to grow at a faster rate with a significant increase of auto vehicles sales. The government has set ambitious goals and put aggressive efforts for electric vehicles, but the adoption rate is significantly lower than initially expected. This white paper explains the main hindrances of green vehicle adoption in China, and how the HEV (Hybrid Electric Vehicle) and PHEV (Plug-in Hybrid Electric Vehicle) have been chosen by OEMs as a bridge to achieving BEV (Battery Electric Vehicle) in the country.
Is There a Future for Green Buildings in Vietnam?
Solidiance collaborated with Vietnam Green Building Council to release a comprehensive assessment on Vietnam's Green Building Sector. The results show that the green buildings market in Vietnam is still at the early stages of development, primarily as a result of cost sensitivities, low electricity prices, short-term thinking and misaligned incentives between building developers and users, an underdeveloped regulatory market, and a limited supply of skilled employees with green building awareness. This paper elaborates the market overview of the green building industry, green certifications used i.e. LOTUS and LEED, BCA GreenMark, and the market opportunity currently existing in Vietnam.
Healthcare Information System : Adaption, Implementation and Penetration in Southeast Asia
Southeast Asia holds a promising potential for the health information system. Singapore's HIS market advancement is comparable to Western countries, while Thailand and Malaysia are still struggling to grow theirs. Other countries' HIS market in Southeast Asia region such as Indonesia, Philippines and Vietnam's is still nascent and lagging due to inadequate infrastructure support. This white paper addresses the potential and challenges of HIS in the region, to explain how eventually, HIS benefits outweigh its challenges and difficult implementation.
The Most Innovative Cities in Asia Pacific
This ranking is based on Solidiance's comprehensive research completed in early 2013. It identifies cities that have created an effective innovation ecosystem needed by society and industry players to grow their business. This ranking is complemented with a short documentary movie featuring various innovative ecosystems and interviews with C-level executives and other key city stakeholders in the region. For complete information about this ranking, visit www.asiainnovativecities.com.
The Race to Boost Investment in China's Growing Renewable Energy Market
With climate change and oil prices rising, the issue of developing the renewable energy sector has become increasingly important in China. This paper identifies the three key drivers behind the surge of interest behind China’s renewable energy sector development: China’s demand for electricity, China’s need to reduce its reliance on coal and greenhouse gas emissions. It also assesses four key sectors in focus, China hydro power, China wind power, China solar power as well as China biomass and bio-fuels.
Myanmar Market Opportunities Analysis for an Upcoming Market Entry Rush
Despite being a "cast-away" market in Asean, Myanmar is still an attractive market with many promising sectors for foreign investment. However, before investors start to conceptualize any Myanmar market entry strategy, there are issues at hand that need to be overcome first: the lack of responsive regulatory framework and low mobile and Internet penetration are just to name a few. This paper provides an overview of opportunities in key sectors such as Myanmar telecommunication, Myanmar banking, Myanmar infrastructure, Myanmar oil / gas, and Myanmar automotive market.
Asia 4G Business Readiness: LTE Opportunities and Challenges in Asia
Long Term Evolution (LTE) has been a buzz in the mobile networks sector, but little is known about the opportunities and challenges brought forward by this technology. LTE global growth is forecasted to be led by Asia Pacific with India and China as major drivers. In this white paper Solidiance provides a snapshot of the likely changes Long Term Evolution will bring to Asia wireless communication operators and the mobile internet service providers. It compares the differences between LTE and WiMAX, as well as the outlook of the LTE network adoption worldwide via the growth of 3G subscriber base from now until 2013. It also includes two case studies regarding their successful deployment of the LTE network.
Market Strategy for mHealth Implementation in Asia
mHealth (Mobile Telecom healthcare) implementation is changing the operating paradigm for relevant stakeholders: patients of hospitals, care givers, and payers; therefore, partnership between all is necessarily required. Several essential factors are required to build an implementable Mobile Telecom healthcare Asia initiative. Solidiance offers insight into Asian stakeholders’ interest towards mHealth, and uncovers the mHealth implementation issue in Asia with key factors such as access and associated costs, screening and diagnosis integrity, organizational issues, and screening method/technology.
Healthcare in Asean Emerging Markets: Trends, Challenges, Opportunities for Japanese Firms
While FDI and Japan's contributions to the ASEAN healthcare industry are increasing, Japanese medical devices companies are facing several issues in Southeast Asia. Factors such as medical technology readiness, reimbursements, health and primary education, medical innovation, channels sophistication and hospital infrastructure need to be taken into account in order to explore the potential markets. In this paper, Solidiance picks up on the most attractive medical equipment markets to explore in ASEAN, the global competitiveness index average for ASEAN in healthcare industry, and whether Indonesia is potentially the next big investment destination in healthcare for Japanese healthcare companies, and others.
Japanese Green Building Construction Materials in Singapore: Do They Stand a Chance?
HVAC (heating, ventilation, air conditioning) automation, insulating paints and solar PV (photovoltaic) technology are feasible to apply in a tropical Asia country like Singapore. In this paper, Solidiance examines the current condition of Singapore's green building sector as well as challenges and opportunities that the Japanese green building materials face in order to enter and capture market share in Singapore, the highest value per capita construction market in Asean.
Electric Vehicles Market in China: Are They Worth the Hype?
Electric Vehicles (EV) in China seem like the right answer to the call for green technology. It is commercially viable, supported by the Chinese government, and sustainably growing in the largely untapped Chinese automotive market. Apart from the Chinese EV's strong points, this white paper also examines the challenges in adopting EV in China and the necessity of other factors' support i.e. infrastructure, fuel and electricity price, while also covering the issue of electrical batteries in the Chinese market.
Building a City Brand Based on Sustainability: A Study of the Top 10 Green Cities in Asia Pacific
There is more to a green city than merely being eco-friendly. Environmental sustainability and strong local policies and programs aside, green cities need to have the ability to impact its citizens to reduce its carbon footprint and have green mindset beyond governmental authorities. In many cities in the Asia Pacific region, actions have been taken to reduce carbon emissions, ranging from anti-sprawl land policy to educating the public on environmental issues. In this paper, Solidiance ranks the top 10 green cities in Asia Pacific and explores why the green sector is an increasingly attractive market; one incentive being the sharp growth of green infrastructure.
Will Singapore Become the Green Buildings Hub in Asia?
Being a still relatively young trend globally, the green building industry has already shown a great progress in Singapore, making the country a potential market driver in the region. Solidiance weighs in by producing a complete guideline to the green building industry in Singapore: important questions are raised and answered in this white paper, i.e. the drivers of green initiative in Singapore, the importance of green urban development in Singapore, the opportunities in Singapore’s green building industry, the target to have 80% of buildings in Singapore to achieve the Green Mark certification by 2030, and the ways that Singapore is fast developing its green building hub capabilities. This article was also published on http://www.asiagreenbuildings.com/
Thailand Trucking Industry Still Sizeable for Commercial Vehicles in ASEAN, Despite Crisis
This document provides an industry overlook by Solidiance on the Thailand commercial vehicle market, specifically in the trucking industry. Solidiance examines the Thai trucking industry's resilience to the economic crisis, noting that even though its truck market is relatively modest in size, Thailand is still the first market for commercial vehicles in ASEAN. This argument is strengthened by the growth perspectives in Thailand, fuel efficiency, first criteria when purchasing trucks, and the challenges at stake in the Thai truck manufacturing industry. The paper provides an overview of the major buyers in the industry – which includes Thai logistics, Thai government, and Thai construction companies.
The Emerging Innovation Trends and Rising Growth in Asia Mobile Telecom Sectors
The presence of mobile telecommunications in Asia has resulted in various impacts, but one thing is certain: growth across all areas of mobile telecom in Asia - whether it be infrastructure, mobile phone subscriptions, mobile Internet, mobile content, or mobile phone penetration - is happening in an explosive pace. In this paper, Solidiance examines the emerging trends in mobile communications growth in Asia, along with the phenomenon of smartphones and its quick adoption by the Asian society, as well as emerging sectors such as Asia mobile payment, Asia mobile gaming, Asia mobile healthcare, and Asia mobile music. Furthermore, this Asian mobile telecom market study also emphasizes on the consistent growth in SMS usage as part of the mobile value added service side.
Trend Spotting? A Benchmarking Study Between India & Indonesia's Booming Mobile Industry
While Indonesia's telecom sector has seen an exceptionally rapid growth, India's mobile telecom market is no less competitive with nearly the same number of providers as in Indonesia. Dramatic rises in mobile phone usage in Indonesia are even more pronounced with penetration rates indicating mobile phone penetration close to 50% of the population. However, here in this paper, Solidiance provides insight into Bharti Airtel, the preeminent service provider in India's highly competitive mobile telecom market. By implementing a comprehensive market strategy and establishing brand relevance, Bharti Airtel succeeds in carving out the largest segment of India's mobile telecom market.
The Service Parts Logistics Market in Southeast Asia: Room for Growth
The logistics market in Asia is on a high growth trajectory, fuelled by ongoing shift of OEM's manufacturing towards low-cost destinations in ASEAN. This document is extracted from Solidiance's analysis of the key trends in the service parts logistics market in Southeast Asia: the challenges and issues faced in the related Service Logistics activity, the improvements that major players would like to see, and the targeted industries: Southeast Asia Aerospace, Southeast Asia Electronics, Southeast Asia Telecom, Southeast Asia Industrial Equipment, Southeast Asia Medical Equipment, and Southeast Asia Semiconductor Equipment.
China's Software Outsourcing Industry, the secret is out and its Implications for Growth
In less than five years, China has become one of the most important software outsourcing destinations in Asia, thanks to its leverage of low-cost labor, strong government support, active involvement from venture capitalists, and growing IT budgets from clients experimenting with new hi-tech productivity tools. However, this previously soaring sector is currently facing irregular market demand and declining orders due to the global economic slump. Solidiance examines the current China software outsourcing industry market situation, the China software outsourcing industry's market growth drivers, the China market growth barriers, the M&A activity in the software outsourcing sector, and the Chinese domestic market being key for growth in 2009.
Constructing the Future: Benchmarking the Gap in China & India's Infrastructure Development
China has invested heavily in modernizing its physical infrastructure, while India has been struggling to keep up with its growth and the accelerated pace of the industry in these past many years. Despite that, both have the biggest combined potential for construction growth. A quantitative comparison model developed by Solidiance is used to analyze the state of transport infrastructure development in both countries as a gauge for overall infrastructure construction competitiveness. Solidiance offers a look into the different stages of development and the gaps in infrastructure between China and India; then analyzes the market growth drivers and market opportunities in the transportation infrastructure development.
Revamp of Healthcare Infrastructure Leads to Boost in Medical Device Industry in Vietnam
While Vietnam's medical device market is relatively small compared to its ASEAN counterparts, Vietnam stands out as the only country predicting double-digit growth for its medtech sector. In light of the announcement of the long-awaited plan to revamp Vietnam's healthcare infrastructure, steps are being taken to upgrade other incentives such as a wide range of medical equipment and a broad range of medical service, including sophisticated radiology equipments, operation theaters and emergency units. This paper presents an expansive outlook into the medical device industry in Vietnam, its growth implications, the effects of the Vietnam healthcare budget approval, the Vietnam medical device industry challenges, and the market sizing of the imaging and monitoring devices.
How Does the Downturn in China Affects Fortune 500 Company Performance?
The severe downturn faced by the global economy brings about a staggering impact on key matters such as company performance, business and growth. In this study, Solidiance met over 30 business leaders representing Fortune 500 in China to gather their insights on China's economic crisis and its impacts on their companies. The discussion was based around their expected turnover, the involvement of the government stimulus plan, the industries to look out for, the impact on employment, and the high possibility for companies to use an aggressive expansion strategy. Lessons for the future ?
Mineral Wool Insulation and its Potential Economic, Social and Ecological Impact in Malaysia
Energy efficiency and conservation of resources are priorities on the global agenda as energy demands soar, fossil fuel reserves are being depleted and global warming impacts our climate. In Malaysia, new initiatives are taking shape to ensure energy efficiency with the use of green technology. In this paper, Solidiance digs deep into the core of Malaysia mineral wool insulation and identifies the potential impact of the housing insulation in the country. This was the first in-depth study on the potential benefits of applying mineral wool in large scale to buildings in Malaysia, with an evaluation of building stock in Malaysia and analysis of the energy costs and consumption patterns.
Vietnam the next China Hub for Manufacturing? Market Situation, Opportunities & Challenges facing Vietnam
With a strong economic growth overall since the 1990s, Vietnam has become increasingly attractive for FDI. In this comprehensive paper, Solidiance examines the Vietnamese market situation, analyzing its strong GDP growth and most of all, the Vietnamese FDI situation: from Asia companies dominating FDI, FDI inflow focused on South Vietnam, key FDI sectors in Vietnam in which shareholders should invest in, and why Vietnam's infrastructure is a major road block.