- Senior Associate
Helping local and multinational companies on growth strategies and market opportunities in Southeast Asia.
Erica is a Senior Associate based in our Malaysia office. She has assisted global clients in assessing market opportunities, developing market entry/growth strategies and identifying potential business partners across multiple industries and geographies. Prior to joining YCP Solidiance, Erica was with one of the global big four accounting and advisory firms, specializing in corporate recovery services. She brings with her solid project management and execution skills with experience serving both public and private sector..
- Education :
Master of Science in Investment and Risk Finance – University of Westminster, Bachelor of Science in Economics and Finance – Cardiff University
- Functional Experience :
Market Entry, Growth Strategy, Opportunity Assessment, Business Plan Development, M&A Partner Search
- Industry experience :
Automotive, Construction, Lubricant, Manufacturing, Technology
- Relevant country experience :
Malaysia, Singapore, Philippines, Australia, China, Cambodia