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- Partner

Defining sustainable growth strategies to outpace competition in key Middle Eastern and Asian markets.
Erika is the Partner at Solidiance responsible for the Middle East market, based in our Abu Dhabi office. She brings over 8 years of regional strategy consulting experience – working with the leading global and regional corporations operating in the Arab world. She specializes in growth strategies, supply chain optimization, customer acquisition, and corporate sustainability strategies – and has also led several projects in the UAE, Iran, Saudi Arabia, Qatar, Indonesia and Japan for Fortune 500 clients in the automotive, construction, lubricants, machinery, e-commerce and greentech sectors. Prior to joining Solidiance, Erika was a senior advisor and business development manager addressing sustainability challenges across the banking, construction, healthcare, telecom, oil & gas, and government sectors in the Middle East..
- Education :
Postgraduate in Sustainability Leadership & Management – University of Cambridge , BSc in Neuropsychology – McGill University - Functional Experience :
Business Planning , Channel Distribution , Growth Strategy , Market Entry , Route-to-Market Strategy , Partner Search , Sustainability Strategy - Industry experience :
Automotive , Construction , E-commerce , Green Technology , Healthcare , Lubricants , Machinery - Relevant country experience :
Algeria, Japan, Qatar, Saudi Arabia, United Arab Emirates
Publications
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- Articles
Construction market of Iran to see strong growth
November 2016According to Erika Masako Welch from management consultancy Solidiance, Iran has the key ingredients to become a major player in the global construction market. Iran’s total construction market is...
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- News
Iran is open for business, but what does it mean for GCC companies?
November 2016In January of 2016, lifting of sanctions against Iran was formally announced, marking a much-awaited opportunity for the largest European and Asian companies (excluding China) to return to the...
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- White Papers
The Ultimate CEO Guide to Iran
August 2016With international sanctions ending in January 2016, Iran is now officially "open" for business. The country is without a doubt an exciting market for global multinational companies to enter and...
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- White Papers
The Top 10 Global Cities For Green Buildings
June 2016This white paper ranks the performance of 10 global cities: Beijing, Dubai, Hong Kong, London, New York, Paris, Shanghai, Singapore, Sydney, and Tokyo (not in particular order) with regards to...