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Erika Masako Welch
  • |
  • Partner

Defining sustainable growth strategies to outpace competition in key Middle Eastern and Asian markets.

Current Location : United Arab Emirates

Erika is the Partner at Solidiance responsible for the Middle East market, based in our Abu Dhabi office. She brings over 8 years of regional strategy consulting experience – working with the leading global and regional corporations operating in the Arab world. She specializes in growth strategies, supply chain optimization, customer acquisition, and corporate sustainability strategies – and has also led several projects in the UAE, Iran, Saudi Arabia, Qatar, Indonesia and Japan for Fortune 500 clients in the automotive, construction, lubricants, machinery, e-commerce and greentech sectors. Prior to joining Solidiance, Erika was a senior advisor and business development manager addressing sustainability challenges across the banking, construction, healthcare, telecom, oil & gas, and government sectors in the Middle East..

  • Education :
    Postgraduate in Sustainability Leadership & Management – University of Cambridge , BSc in Neuropsychology – McGill University
  • Functional Experience :
    Business Planning , Channel Distribution , Growth Strategy , Market Entry , Route-to-Market Strategy , Partner Search , Sustainability Strategy
  • Industry experience :
    Automotive , Construction , E-commerce , Green Technology , Healthcare , Lubricants , Machinery
  • Relevant country experience :
    Algeria, Japan, Qatar, Saudi Arabia, United Arab Emirates

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