What is the history of Solidiance's India office?
Solidiance office in India is based in New Delhi. Nearly 15 years ago, Heiko Bugs, Founding Partner of Solidiance, had the pleasure of working with some of the largest Indian groups (Tata, Reliance industries, Godrej, etc.) and support some of their expansion plans and initiatives in Asia. In parallel he became a brand ambassador for the Confederation of Indian Industries (CII) and went on several tours through India, giving speeches and informing about growth options in Asia, especially China. It didn't take long until he was hooked - fascinated by its people, the huge growth opportunities and intrigued by India's tremendous challenges. So after nine years in China, it was a natural choice for him to move to India and establish Solidiance office in New Delhi. Since then we have been growing very quickly.
How is Solidiance different than other consulting firms in India?
We have a very experienced, enthusiastic local team with an international mindset. All staff in the Delhi office have a Master/MBA level education from top schools (Thunderbird school of Management, Manchester Business School, Indian Institute of Management, etc.) and several years of working experience. Diverse business backgrounds ranging from product development to manufacturing to marketing, sales and distribution ensures we understand what our clients really want and need, because we have been there ourselves.
We gather insights through personal meetings with key stakeholders and not from often outdated and inaccurate secondary sources. This requires frequent traveling and time consuming information gathering but allows for great discussions with key stakeholders and rewards with invaluable first hand marketplace insights. It is a very satisfying feeling when a business model/strategy takes shape and real value is created for our clients.
Everyone has worked on projects outside of India. Over 75% of our staff has studied and/or lived abroad. We both leverage our Indian roots and our international mindsets.
How can Solidiance India help your business to grow in India?
Our extensive, hands-on experience drives our work - in India and across the other Solidiance offices in Asia. By understanding Indian realities, we develop truly local, actionable insights and strategies while being able to integrate and harmonize our recommendations with your overall Asia expansion plans. We are well-placed to know that what worked well in China will not work in India. The initial cut and paste BRIC approach probably did more harm than good. We understand what practical B2B marketing and growth strategies will have a true impact on your India goals.
Who heads up the Solidiance office in India?
Solidiance office in New Delhi is headed by Pavan Kumar Madamsetty. He has over six years of experience in research and consulting. He has worked extensively with Fortune 500 companies across a range of sectors in assessing market potential, developing growth strategy, revamping channel & distribution strategy, benchmarking with competition, running a PMO office for strategy development and its implementation, and acquisition/partner evaluation and selection. He has travelled extensively and executed projects in India, Malaysia, Indonesia, Vietnam, Thailand, Australia and the U.S.