As the fastest growing aftermarket in the world, Asia presents significant long-term growth opportunities for all automotive players. Most notably, China and India present two strong markets due to their increasing share of car parc growth in recent years. China is the largest producer of vehicles in the world and will continue to feed new vehicles into the parc while India’s auto market growth trajectory lies in its large population and rising income levels. In this article, Steve Ganster, Managing Director of Solidiance US, dives into the opportunities of Asia’s emerging automotive aftermarket, the challenges, and actionable strategies to win in the market.