Players in the lubricant industry are currently undergoing a disruptive shift by technology. Digitisation has become the key driver behind these changes, from the inevitable automation of processes to integrating mobility platforms to the changes in the entire business models. According to Damien Duhamel, CEO and Co-Founder at Solidiance, incorporating elements of digital into existing business models will soon become a must for all lubricant manufacturers if they want to stay competitive and thrive. By having a digital strategy in place, it helps manage stakeholders more efficiently, deepen engagement with end-users via increased marketing channels, and help companies make smarter decisions by utilizing data that is actionable. For more insights about digitalization in the lubricant industry, download the white paper: http://bit.ly/2AlDQ2N

Source: http://www.lube-media.com/lube_magazine_digital_edition.php

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