The idea of GO-JEK switching to electric motorbikes surfaced during a discussion between the multi-service tech company and Solidiance, a management consulting firm. This feasibility study was carried out following Indonesian government's target to increase the use of electrically-based vehicle in the coming years. Still, the key question remains when it comes to growing the number of electric vehicles (EV) used for online business: how profitable will it be? With a number of benefits EV could potentially bring, such as lower operational costs and better environmental impacts, GO-JEK is open to the idea that electric motorbikes can be an efficient way to innovate in the market. This led them to work together with Solidiance on a trial experiment of electric motorbikes involving their drivers in Jabodetabek area. According to a study by Solidiance titled "Electric Vehicles in Indonesia: The Road to Sustainable Transportation", the EV market in Indonesia is projected to continue to grow although it is currently still in its initial stage. At present, the penetration rate of electric motor vehicles in Indonesia has only reached 0.14%, still far off the government's target of 2.1 million electric motors by 2025. This article is in Bahasa Indonesia.


Download the article (PDF)