The competition between two ride-hailer giants, Go-Jek and its Singapore-based nemesis Grab is heating up, as the two ‘decacorns’ are pouring money into new projects, marketing and recruitment. Grab is putting a pressure with most recent USD 2 billion from investors and promoting digital payment and other services, such as food delivery. While Go-Jek has also reached USD 100 billion or unlisted startups valued at more than USD 1 billion, makes it the second in Southeast Asia behind Grab. As stated by our partner, Gervasius Samosir. The two decacorns have been successful in developing the ecosystem and are pouring money to maintain their loyalty. However, there is challenge when it comes to customers and their business partners, be they drivers, merchants or restaurants.

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