The client is experiencing declining sales and a negative EBITDA. They felt that the company has lost its competitiveness in the market, especially in the project segment market.
The project was split into 2 phase. The first phase is through delivering the market perception analysis related to a sub-segment project. We focused on understanding end customer's expectations and their feedback related to client's performance in the market. The second phase of the project focuses on driving the team to understand and to learn more about Client's competitors. They needed to be able to predict their competitors' moves and understand how do those findings relate to Client's competitiveness in the market.
The client needs to understand overall market competitiveness and see how do they perform against the current market competitors.
The client is able to develop the key prioritized initiatives to drive the business transformation in each of sub-segment priorities i.e. industrial, government, commercial and SMEs sub-segments.