Logo
ShareShare
  • Sectors: Driving

Case Studies

Entry Assessment & Strategy in Heavy Duty Brakes

A manufacturer and distributor of spring brakes and actuators for air-braked heavy duty vehicles. They had manufacturing licenses throughout the world supplementing its strong position in North America.

scroll down


Issue

The client had been monitoring developments in the China market for commercial vehicles (trucks and buses) and believed it may have the opportunity to apply its brake technology portfolio. Also, selected Chinese brake manufacturers had approached the client to pursue an alliance.


Approach

The team conducted a full market assessment of China’s heavy-duty vehicle market covering production by vehicle type, forecast volumes, market shares and regulatory environment. They evaluated current brake technology and developments by major vehicle user. The team then did a competitive analysis on local brake suppliers as well as foreign players active in China.


Solution

The team conducted a full market assessment, competitive analysis, pre-discovery due diligence and Joint Venture strategy.


Engagement ROI

Solidiance provided a full view of the current and future brake market in China. Our assessment of the viability of business case application and pre-discovery due diligence on major potential China partner were used for JV discussions. We recommended pursuit of JV discussions and moved into a new scope of work.