• Sectors: Driving

Case Studies

Iran Lubricants Market Entry Strategy and Partner Selection

The client is an S&P 100 Listed Oil&Gas Conglomerate and a leading Asian lubricants player.

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The client intended to understand and capture early on the emerging lubricant market opportunity of post-nuclear-deal Iran.


Being one of the international strategy firms to have permanent boots on the ground in Iran Solidiance was able to evaluate the market in detail with first hand information and understand technically and commercially driven market dynamics based on primary data while applying through its international trained consultants best practice market screening and filtering tools in the research and partner selection process.


Solidiance provided a fast, detailed market analysis for automotive and industrial lubricants in Iran. Following the opportunity assessment, Solidiance provided a hands-on screening and selection of suitable local partners to engage in a near-time market entry with an immediate business kick-off.

Engagement ROI

The client was able to see and act on the specific market opportunity best fit to his profile and, despite the economically, culturally and legally completely different environment, to seek out and acquire the right partners that could help them address exactly the targeted segments.