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Case Studies

Ride Control Market Growth Study: Indonesia, Malaysia, Philippines, South Korea, Thailand, Vietnam

A leading supplier of replacement parts through its established and widely recognized aftermarket brands.

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Issue

After historically focusing on developed market growth where they are the global market leader the client realized it was falling behind in ASEAN, which it viewed as a key growth market moving forward. The client needed a detailed understanding of the ride control market landscape, channel structure, competitor activities, and customer identification, as well as a strategic approach to capturing ASEAN market share.


Approach

Solidiance proposed a detailed market assessment driven by extensive marketplace interviews to gain a real-time, ground-level view of what was happening, key implications, and the strategic direction required to build market share. Solidiance updated the client on a weekly basis, culminating in a full-day strategy workshop to review key market findings and plan the client's future market approach.


Solution

Solidiance teams in each country under scope conducted detailed fieldwork to understand and analyze market trends and direction, identify product and channel opportunities for the client, and prioritize potential customers the client could leverage for quick market growth.


Engagement ROI

Over the course of the engagement, the client transitioned from a basic market understanding to grasping the key market implications needed to build a regional strategy and has begun to implement Solidiance's recommendations.