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  • Sectors: Feeding

Case Studies

Acquisition Strategy in Agricultural Equipment Market

A leader in lawn & garden and agricultural equipment with a long tenure in China both sourcing and local market penetration.

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Issue

The Client’s management had started to explore acquisition opportunities in tillers and transplanters; however, they felt unprepared to move forward given some key questions regarding this market space were still unanswered. Management needed a combined market assessment and initial partner search as the basis for developing an acquisition strategy.


Approach

Solidiance conducted detailed field interviews with customers, distributors and competitors to validate the total market opportunity for tillers and transplanters. We characterized existing and evolving government regulations in these sectors – particularly related to subsidies – and identified what our client must do to be “on the lists”. We identified and qualified prospective local partners who could help our client access the market as well as be more competitive.


Solution

Solidiance provided a comprehensive and validated characterization of the market landscape and our client's products. Our team identified what value our client could bring to the market (i.e. technology, branding, marketing, etc.) as a basis for entry.


Engagement ROI

Our team examined the value chain dynamics to uncover areas where our client could best play provided us with a 3 short-listed acquisition targets for further investigation.