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  • Sectors: Feeding

Case Studies

China Growth Strategy

The client is the world's premier manufacturer of charcoal, gas, and electric grills, and grilling accessories.

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Issue

The client was not sure of the right service model to effectively penetrate the offline retail market.


Approach

Solidiance's team had studied four selected benchmark candidates and conducted a deep analysis of the China grill market size and growth opportunity. We also looked into pros and cons as related to each of the three models, cafe, traditional retail, and academy.


Solution

Solidiance conducted an in-depth analysis of the three viable service models and made the recommendation of the penetration planning.


Engagement ROI

Based on our assistance, the client made the decision on the next China penetration approach; And worked out the financial investment budget as related to different models.