Based on the Chinese government’s continued support of the expansion of safe and reliable agricultural production, the client's management felt there was an opportunity for its products and services. To support this assumption and to develop a viable entry plan, management needed guidance on market characteristics and entry mode.
Solidiance characterized China’s crop production in terms of scope and development, geographic focus, the level of mechanization and future outlook and conducted a broad array of interviews with key industry players including corn seed processing companies, seed equipment integrators, seed equipment specialists, and government and policy agencies.
Solidiance mapped the market’s development and areas of opportunity for our client; we then identified leading players where the client could cultivate opportunities.
Our team recommended the next step game plan to cultivate opportunities including local partnerships. The client agreed to set up the initial market exploratory trip.