The client asked Solidiance to negotiate with a supplier on behalf of the start-up company for product brandings.
We built and maintained close relationship with supplier and got their buy-in on product potential.
Solidiance protected the intellectual property of the client’s product and assist the client in its go-to-market strategy. We advised company to make and brand an entire product rather than just the component in order to control go-to-market and increase profitability.
The client partnered with product supplier and created contractor/sub-contractor relationship between product and component supplier. The product was introduced product to North American market and was a commercial success.