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Case Studies

Competitor Benchmarking in Optical Lenses

A leading global multinational company in photochromic lenses in China

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Issue

The client needed a detailed and sensitive market intelligence to confirm competitive threat and potential responses from local photochromic suppliers in China.


Approach

Solidiance conducted a series of probing interviews with target and competitors of photochromic lenses in China, including plant visits and equipment/process reviews to find market competition. We assessed key of raw material suppliers and customer relationships (notably dyes) to help determine true market consumption and level of product quality position of key suppliers.


Solution

Solidiance provided detailed profiles of target lens and dye makers in China including assessment of sales, product portfolio, distribution strategy and quality positioning.


Engagement ROI

The client had a detailed profile of target lenses and dye makers in China, including identified key areas of threats as well as potential alliance opportunities.