The client wanted to understand a main competitor's growth strategy and positioning to determine a potential partnership.
Solidiance conducted extensive secondary and primary research to determine the competitor's growth strategy and R&D capabilities, as well as its potential strategic fit with the client.
After extensive analysis, Solidiance helped the client determine that the competitor did not pose a real threat going forward. Furthermore, the competitor's R&D capabilities and growth plans were not a match with the client and, therefore, a partnership did not make sense.
The client was confident in its leadership position going forward and invested the money for the potential partnership on its own growth and development of new product lines.