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  • Sectors: Manufacturing

Case Studies

Competitive Intelligence for Public Safety systems in Singapore, Indonesia & Malaysia

The client was one of the largest Japanese technology companies in the world.

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Issue

The client is entering this new business in building and public safety systems. The client required benchmarking of top 3 players in each market and forecasts of the addressable market. Key products covered in the study were CCTV surveillance, biometrics and video analytics in Singapore, Indonesia & Malaysia.


Approach

Solidiance placed a team of four consultants and one partner for this project. All information gathered and used in the project was from primary sources.


Solution

Solidiance completed the mapping of competitors' offerings with market needs and identified gaps that could be addressed by the client.


Engagement ROI

The client was able to prioritize markets based on market potential and competitive landscape provided by Solidiance. Solidiance also worked on the market entry strategy for the same client for this business.