• Sectors: Manufacturing

Case Studies

Growth Strategy for a Client in the Lubricant Market in China, Russia, India, Vietnam, and Myanmar

The client is South Korean oil refinery.

scroll down


The client wanted to grow their international business in their key markets namely China, India, Russia, Vietnam, and Myanmar. They had set ambitious growth targets for the next 5 years in each of these markets. They wanted our assistance to help them achieve those growth targets.


Market assessment, benchmarking, and strategy development.


The project consisted of 3 key phases: 1. Market assessment - In this phase, we helped the client better understand the lubricant market in each of these countries. 2. Benchmarking and gap analysis - In this phase, we benchmarked client's performance with some of the competitors that grew aggressively from a small base and helped the client understand how they did it and where were the gaps. 3. Strategy and action plan - Based on the analysis done in the first 2 phases, we developed strategic initiatives and a high-level action plan on what needs to be done to achieve their growth targets.

Engagement ROI

The strategy and action plans were presented to the management board as a result of which, the board approved the increased budget in each of these countries to implement the recommended strategic initiatives.