The client had been considering to enter China market with a focus on the emerging aerospace segment. The management needed a rigorous and comprehensive assessment of the local market and its key players in order to support the development of an entry strategy.
Solidiance has conducted comprehensive secondary research and conducted interviews in 15 cities including Shanghai, Beijing, Shenyang, Xi’an, and Chengdu to find out segmentation and market opportunities for the client.
We provided a detailed demand analysis and segmentation of market opportunities that fit client requirements and identify key success factors in order to support market penetration, including the need for a local manufacturing footprint.
The client is able to understand that market development was too immature to support a local manufacturing investment. They also received a monitoring market evolution and cultivating relationships with key customers.