Logo
ShareShare
  • Sectors: Manufacturing

Case Studies

Market Entry Strategy for Precision Components for Aerospace

A manufacturing partner specialized in the aerospace, defense and medical device markets.

scroll down


Issue

The client had been considering to enter China market with a focus on the emerging aerospace segment. The management needed a rigorous and comprehensive assessment of the local market and its key players in order to support the development of an entry strategy.


Approach

Solidiance has conducted comprehensive secondary research and conducted interviews in 15 cities including Shanghai, Beijing, Shenyang, Xi’an, and Chengdu to find out segmentation and market opportunities for the client.


Solution

We provided a detailed demand analysis and segmentation of market opportunities that fit client requirements and identify key success factors in order to support market penetration, including the need for a local manufacturing footprint.


Engagement ROI

The client is able to understand that market development was too immature to support a local manufacturing investment. They also received a monitoring market evolution and cultivating relationships with key customers.